• Be passionate for people and performance
• Show personal drive, inspire and motivate others
• Be accountable for actions and results, successes and failures
• Treat others fairly and with respect
• Give clear, candid and timely feedback
• Manage conflicts constructively
• Create value for all our stakeholders

"Leadership" value use the bicycle as the recurring theme to tie together seven model stories, from drawing inspiration of a cyclist passing outside the window to winning first prize in a competition after dedicated training, then calling on friends to ride up an hillside and pick the ripe fruits of the season.